How Orbit Works
Observation before opinion.
Orbit is built on a single rule: nothing is asserted that was not observed. This page explains how a public signal becomes intelligence you can act on.
—Where does this come from?
The chain
From signal to consequence.
Signal
A competitor changes its pricing page.
Observation
Orbit captures the change and records what was seen, and when.
Evaluation
Your own presence is measured across the same dimensions.
Connection
The change is related to your positioning and to earlier observations.
Consequence
A strategic pricing weakness is surfaced, with the evidence attached.
The disciplines
Five disciplines. One system.
Radar
Market Intelligence
Observe reality. — What changed?
→
GAP
Business Intelligence
Evaluate condition. — How are we performing?
→
Nexus
Relationship Intelligence
Create understanding. — Why did it happen?
→
Atlas
Decision Intelligence
Guide action. — What should we do?
→
Pulse
Executive Intelligence
Communicate intelligence. — What must I know today?
→
The lifecycle
Nothing skips a stage.
01
Observe
Radar
02
Evaluate
GAP
03
Understand
Nexus
04
Decide
Atlas
05
Communicate
Pulse
What Orbit evaluates
Six dimensions of digital presence.
01
Technical health
Structure, crawlability, and the technical foundations a site depends on.
02
Performance
Loading behaviour and responsiveness as experienced by a visitor.
03
SEO and discovery
How clearly a business can be found and understood by search systems.
04
AI visibility
How legible a business is to AI-driven discovery and generative answers.
05
Experience and conversion
Whether visitors are guided toward a clear next step.
06
Trust signals
The publicly visible evidence that a business is credible and contactable.
Intelligence is not a score. It is a record of what changed, why it matters, and what to do next.
Go deeper
The rest of the record.
Methodology
How observations are captured, evaluated, and turned into recommendations.
Read
Data Sources
The categories of public information Orbit observes — and what it never touches.
Read
Observation & Confidence
What observed, unobserved, and inferred mean inside Orbit.
Read
Platform Overview
The five intelligence engines and how they fit together.
Read