Market Intelligence
Market intelligence helps a business understand the environment around it. Orbit observes the businesses that matter to you through publicly observable business evidence: published prices, offers, services, positioning and access pathways within a defined market.
Orbit is relationship-aware business and market intelligence. Competitor monitoring is one clear application: the same observation can have a different meaning when the business is a supplier, partner or prospect.
Start with your business and the public evidence around it.
Observe your OrbitChoose the evidence you need
Public business evidence lets you compare what businesses publish. Traditional market research can add interviews, surveys, panels and other purpose-built studies. Internal business intelligence uses a business’s operational records. Customer and transaction analytics require appropriate behavioral or sales data.
These sources answer different questions. A published offer shows what a business advertised; it does not establish how many customers accepted it. Orbit’s public observations should be read within that boundary.
For definitions and source distinctions, read What is market intelligence?. For a focused observation workflow, explore competitor intelligence.
Intelligence Library
3 analyses- FoundationWhat Is Market Intelligence? Sources and Limits | Orbit
Market intelligence interprets evidence about a business’s external environment. Learn its sources, its limits and how Orbit uses public business evidence.
- FoundationHow AI Is Changing Business Strategy | Orbit
AI is quietly rewriting customer behavior, search, competition, and executive decision making. A field guide to what is shifting and why continuous market intelligence is now the operating requirement.
- Market Intelligence Tools: A Practical Guide | Orbit
Compare market intelligence tools by evidence source and decision fit. Understand research databases, surveys, analytics and public business signals.
Featured Original Research
Market Scan #01The Woodlands Aesthetic Medicine Market Scan
A dated study of public website evidence from 25 aesthetic medicine businesses. All 25 had a digital appointment pathway; 18 of 25 publicly advertised financing. These observations describe visible access and financing information, not completed bookings, financing uptake or clinical outcomes.
- Businesses analyzed
- 25
- Publicly advertise financing
- 72%
- Digital appointment pathway
- 100%
North Houston New Home Market Scan
Across the 25-builder cohort, all 25 published market-local starting pricing and exposed a price on at least one inventory home. This describes advertised public information, not closed-sale prices or complete inventory. Lot premiums, options, fees, taxes and upgrades may sit outside the advertised figure.
Explore the Market ScanRead observations in context
A price observation can matter differently across relationships. A competitor’s revised price might warrant a positioning review; a supplier’s revised price might warrant a margin review. Those are possible interpretations, not conclusions established by the price alone. A claim of revision requires dated earlier and later evidence.
These reports are research-period snapshots of selected cohorts. They do not measure the whole market, consumer demand, transactions or private customer behavior. Missing public information is not proof that an offline capability is absent.
Read Orbit’s methodology for how observations are bounded, or explore the existing Market Scans directory for the full reports.
Emerging Intelligence
Areas we are exploring
- Market signal monitoring
- Industry trend detection
- Opportunity discovery
Explore other intelligence areas