Methodology
How a finding is made.
Orbit's method is deliberately conservative. Capture what is publicly visible, evaluate it consistently, connect it over time, and only then recommend action.
—How was this concluded?
The method
Five steps, always in order.
01
Capture
A subject — your business or a tracked competitor — is retrieved from its public web presence. What was retrieved, and when, is stored as the observation record.
02
Evaluate
The capture is measured against consistent criteria across technical health, performance, discovery, AI visibility, experience and conversion, and trust signals.
03
Compare
Results are compared with the subject's own history and, where competitors are tracked, with the observed market around it.
04
Connect
Related observations are linked so a change in one place can be read against its consequences elsewhere.
05
Recommend
Findings that can be acted on become recommendations, ordered by expected impact relative to effort, each carrying the evidence that produced it.
Scoring
Consistent, comparable, and dated.
Dimension scores
Each evaluated dimension is expressed on a 0-100 scale using the same criteria for every subject.
A dimension that could not be observed is reported as unobserved, never as zero.
Overall posture
Dimension scores are combined into a single posture figure so subjects can be ranked and tracked.
Posture is a summary of observations, not a prediction of revenue or ranking.
Change over time
Every analysis is retained as a dated record, so movement — improvement or regression — is visible rather than inferred.
Prioritization
Recommendations are ordered by the severity of the finding and the effort likely required to resolve it.
Boundaries
What this method does not claim.
- Orbit does not predict search rankings, traffic, or revenue.
- Orbit does not access private analytics, internal systems, or non-public competitor data.
- Orbit does not present an estimate as if it were an observation.
- A score is a measurement of what was observed, not a judgement of a business.
A conclusion is only as good as the observation behind it.