What Are Core Web Vitals?
Core Web Vitals are three metrics Google uses to score how a page feels to real users: how fast it loads, how quickly it responds, and how stable it looks while loading.
LCP — Largest Contentful Paint
Measures loading. The time until the largest visible element renders. Good ≤ 2.5s, poor > 4s. Usually a hero image or headline.
INP — Interaction to Next Paint
Measures responsiveness. The delay between a user interaction and the next visual response. Good ≤ 200ms, poor > 500ms. Replaced FID in 2024.
CLS — Cumulative Layout Shift
Measures visual stability. How much content jumps around while the page loads. Good ≤ 0.1, poor > 0.25. Usually caused by images without dimensions or late-injected ads.
How they affect rankings
Core Web Vitals are part of Google's page-experience signals. They're a tiebreaker, not a magic wand — but they compound with bounce rate and conversion.
How to improve them
Optimize the LCP element (image, font, or hero text), reduce main-thread JS work, and reserve space for any element that loads late. Full playbook: how to improve website speed.
Frequently asked questions
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