Technical SEO Checklist for Websites

• robots.txt allows all indexable sections.
• XML sitemap includes every canonical URL and is referenced in robots.txt.
• No orphan pages — every important URL has at least one internal link.
• Clean, lowercase, hyphenated URLs with no session parameters.

• Canonical tags self-reference on the primary URL.
• No accidental noindex on money pages.
• Search Console coverage report shows < 5% of URLs excluded.
• Duplicate content resolved with canonical or 301.

LCP under 2.5s, INP under 200ms, CLS under 0.1 for 75% of real users. Deep dive: What Are Core Web Vitals? and How to Improve Website Speed.

• Viewport meta tag present. Tap targets ≥ 48px.
• Content is server-rendered or pre-rendered — not injected after JS hydration.
• Fonts and images use responsive loading with loading="lazy" below the fold.

JSON-LD for Organization sitewide, plus Article, Product, or FAQ on the appropriate templates. Validate with the Rich Results Test.

A checklist is a snapshot. Regressions happen on every deploy — run a continuous scan so you catch a broken canonical the day it ships, not the quarter Google notices.