Website SEO Audit Checklist

• Full-site crawl completes without errors.
• XML sitemap present, referenced in robots.txt, up to date.
• Search Console coverage shows < 5% excluded on important URLs.
• No orphan pages in your top 20% by traffic.

• Unique title and meta description on every indexable page.
• Exactly one H1 per page.
• Primary keyword in title, H1, and first 100 words.
• Internal links from at least three related pages.

Core Web Vitals green on 75% of sessions. See Core Web Vitals.

Organization schema sitewide, Article/Product/FAQ where relevant. Validates in the Rich Results Test.

Identify five keywords you should rank for but don't. See competitor website analysis.

Assign each issue an owner and a due date. Continuous monitoring catches regressions between audits.