Which mistake costs the most revenue?

Page speed. A one-second delay in LCP typically drops conversion 7-10%.

How do I know which mistake applies to me?

Watch session recordings, check funnel drop-offs, and run a conversion audit. GAP flags most of these automatically.

Yes. The majority are copy, CTA, or asset changes — hours of work, not weeks.

Structural fixes (speed, forms) show up in days. Copy tests need statistical significance — usually 1-2 weeks.

Article

GAP Team · Jul 16, 2026 · 7 min read

These are the conversion mistakes we see on nearly every GAP scan. Each one leaks measurable revenue and each has a fix you can ship this sprint.

Every extra second of load time drops conversion. See how to improve website speed.

"Powerful platform for modern teams" means nothing. Say what it does, for whom, and why it's better — in one sentence, above the fold.

Testimonials, logos, certifications, review counts. Without them, first-time visitors bounce.

One primary CTA per page, high contrast, above the fold, and repeated after the value section.

Every field cuts conversion. Ask for the minimum, defer the rest.

Tap targets, thumb-zone CTAs, single-column layouts. Test on a real device, not a resized browser.

If the page is called Pricing, put a number on it. Ranges are fine; mystery is not.

Even soft signals — limited-time bonus, expiring trial length — move rates measurably.

Session recordings and funnel analytics show the exact drop-off. Fix that page first.