Article
What Is Conversion Rate Optimization?
Orbit Team · Jul 16, 2026 · 6 min read
Conversion Rate Optimization (CRO) is the systematic practice of increasing the percentage of visitors who take a desired action — buying, subscribing, signing up, or requesting a demo.
The CRO loop
Measure, hypothesize, test, learn, ship. Repeat forever. Every step matters — skipping measurement is why most CRO programs stall.
Where the wins live
Clarity of value proposition, trust signals, page speed, CTA placement, form friction, pricing presentation. In that order.
CRO and SEO reinforce each other
Faster pages and clearer content rank higher and convert more. See how to improve website speed.
Common mistakes
Frequently asked questions
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